Wednesday, October 22, 2014

Dentists and Bad Business Reviews

I read an article on Yahoo some time ago about a dentist who is considering a lawsuit against an elderly man who posted a bad review about her on an online review forum. Seriously? Apparently she had him sign a few papers prior to treatment (while he was in pain and on medication). Included in the paperwork was a waiver stating that he would not report his experience or write any negative reviews about the dentist following his treatment! He says that he had problems dealing with her office for almost a year after his treatment, and, exasperated, finally felt that he needed to share his experience. Maybe, after a year....but I think there may have been a better way.  I once had a client file a formal complaint with the Board of Dental Examiners against a dentist because it was cold in his office and he didn't have a blanket for her to cover up with. Frivolous, thoughtless and completely unnecessary.  Personally, in my 20 years of working in this industry, I have never heard of such a thing. The dentist wound up losing time and money because he had to attend continuing education classes and pay a fine for the infraction.  Nonsense! 

That said, there are many ways to resolve issues with your dentist, whether they are staff related, price discrepancies or quality of care issues. The solution is to go through the proper channels. I certainly would not advise anyone to file a complaint with the board because a receptionist was rude, or post it on any review forum, ever! Only as a last resort would I suggest filing a board complaint for anything less than malpractice. Consider a well written, certified letter, registered mail sent directly to the dentist.  Believe me, he will be much more receptive to a resolution than his receptionist or office manager because it is his license that is on the line!  9 times out of 10 the complaint will be resolved when it is approached this way. 

What do you think? We'd love your opinion on the issue.

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